Dr Fariha A Hira brings more than a decade of experience across academia, industry, and entrepreneurship. She has taught and served as Head of Program at an Australian higher education institution. Her industry background is in the logistics and manufacturing sectors, alongside her own entrepreneurial ventures.
She is an academic leader and researcher specialising in Organisational Behaviour, Strategic Management, Innovation, and Consumer and User Behaviour. She provides academic governance and leadership across higher education programs and designs curricula end to end across Australian Qualifications Framework (AQF) Levels 5 to 9, from diplomas to postgraduate degrees. She has built degree programs from scratch and led the digital transformation of curricula.
She holds a PhD in Management and an MBA in Strategic and Healthcare Management. She is a Project Management Professional (PMP®) and a qualified trainer and assessor.
Her research asks what drives people and organisations to adopt innovation and adapt to change, and what that means for strategy. She created the Motivational and Normative Technology Adoption (MNTA) Model, a framework for examining user behaviour, adoption dynamics, and institutional responses to emerging technologies and strategies. As Principal Investigator, she has led funded research in blockchain integration, healthcare management, and digital transformation, including Blockchain Implementation for Medical Data Management. Her research output spans peer-reviewed journal articles, book chapters, and international conference papers. She also serves as a symposium organiser, discussant, and peer reviewer for international journals.
She teaches with real business problems. Her classrooms are inclusive and student-centred. They suit diverse learning styles, encourage critical inquiry, and ask students to own their learning. She uses flipped classroom models, with interactive pre-class preparation followed by scenario-based workshops built on case studies, practical management tools, and artificial intelligence. Her aim is graduates who adapt and lead in global industry.
Teaching Interests and Subject Areas
- Strategic Leadership and Management: Strategic Management, Leadership in Practice, Global Strategy and Governance
- Organisational Dynamics and Innovation: Organisational Behaviour, Managing Technological Change, Innovation and Technology Adoption, Digital Transformation
- Applied Business Research: Research Methodology, Applied Business Research, Capstone Projects
- Marketing and Consumer Insights: Marketing Management, Consumer and User Behaviour
Honours, Awards and Grants
- President’s Excellence Award for Teaching, Services and Research, 2025
- International Doctoral Fellowship and Academic Scholarships: awarded an international doctoral fellowship and merit scholarships for academic and research performance.
- Funded Research: Principal Investigator on funded research projects, including Blockchain Implementation for Medical Data Management.
Academic and Professional Qualifications
- PhD in Management, University of Technology Malaysia (UTM)
- Master of Business Administration (MBA), University of Technology Malaysia (UTM)
- Master of Science (MSc), University of Dhaka
- Bachelor of Science (BSc, Hons.), University of Dhaka
- Certificate in Training and Assessment (TAE40122), Australian Institute of Management (AIM)
- Project Management Professional (PMP®), Project Management Institute (PMI), USA
Professional Affiliations and Academic Service
- Member, Project Management Institute (PMI), USA
- Member, Academy of Management (AOM), USA
- Member, Australia and New Zealand Academy of Management (ANZAM), Australia
- Symposium Organiser and Discussant, 86th Annual Meeting of the Academy of Management, Philadelphia, USA (2026)
- Peer Reviewer, international journals in business, technology, and healthcare management
Selected Publications
Hira, F. A. (in press, 2026). Setting sail with excellence: Shipmate Australia Pty Ltd [Teaching case]. In Cases in Business and Management. Cambridge Scholars Publishing.
Hira, F. A., Rasid, S. Z. A., et al. (2020). Mapping research trends of blockchain technology in healthcare. IEEE Access, 8, 174244–174254. Q1
Moshiul, A. M., Mohammad, R., & Hira, F. A. (2023). Alternative fuel selection framework toward decarbonising maritime deep sea shipping. Sustainability, 15(6), 5571. Q1
Moshiul, A. M., Mohammad, R., Hira, F. A., & Maarop, N. (2022). Alternative marine fuel research advances and future trends: A bibliometric knowledge mapping approach. Sustainability, 14(9), 4947. Q1
Hira, F. A., Khalid, H., et al. (2022). Blockchain technology implementation for medical data management in Malaysia. TEM Journal, 11(1), 64. Q2
Hira, F. A., & Alam, M. M. (2023). A bibliometric research trend analysis on emerging technology in the textile industry. Vision. ABDC C
Links
ORCID: orcid.org/0000-0002-8912-0847
Full publication list: Google Scholar
Professional Profile: LinkedIn Profile